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The Aztec Palimpsest: Mexico in the Modern Imagination

By: Cooper Alarc

Price: $19.90

Publisher: University of Arizona Press: 1997-03-01

Seller ID: S4-104ri

ISBN: 0816516561

Binding: Paperback

Condition: New

Mexico is more than a country; it is a concept that is the product of a complex network of discourses as disparate as the rhetoric of Chicano nationalism, English-language literature about Mexico, and Mexican tourist propaganda. The idea of "Mexicanness," says Daniel Cooper Alarc n, "has arisen through a process of erasure and superimposition as these discourses have produced contentious and sometimes contradictory descriptions of their subject." By considering Mexicanness as a palimpsest of these competing yet interwoven narratives, Cooper offers a paradigm through which the constructi...
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Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions

By: Gold, John R. [Editor]; Ward, Stephen V. [Editor];

Price: $15.95

Publisher: *Belhaven Press: 1994-06-01

Seller ID: T4-606w

ISBN: 0471948349

Binding: Hardcover

Condition: Cover is slightly bent.

Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a vocabulary'' and grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American west, China and Eastern Europe.
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Rumor in the Marketplace: The Social Psychology of Commercial Hearsay

By: Koenig, Fred

Price: $10.22

Publisher: Praeger: 1985-09-30

Seller ID: G4-628

ISBN: 0865691177

Binding: Hardcover

Condition: Used: Very Good

Book is in very good condition. Name of the previous owner UC Professor of sociology inside. Some underlined text.
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Spinning the Bottle

By: Posert, Harvey; Franson, Paul

Price: $29.95

Publisher: HPPR Press: 2004-03-01

Seller ID: K10-5011f

ISBN: 1891267779

Binding: Paperback

Condition: New

There are many thousands of wineries in the world trying to sell wine to American consumers. To do so, they must find a way to gain favourable attention so they can sell their wine in spite of excess supply and tough competition. Making good wine - even great wine - or reducing prices isn't enough. A successful winery must differentiate itself in the market, and the most cost-effective way to do that is public relations. Using both proven and innovative approaches to reaching potential customers, creative public relations campaigns have helped clever wineries prosper while others stumble. Publ...
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The Mind of the Market: A Study of Stock Market Philosophies, Their Uses, and Their Implications

By: Smith, Charles

Price: $20.18

Publisher: HarperCollins (paper): 1983-04-14

Seller ID: G5-456

ISBN: 0060909935

Binding: Paperback

Condition: New

Brand new book
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Category: Public Relations

The Aztec Palimpsest: Mexico in the Modern Imagination

Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions

Rumor in the Marketplace: The Social Psychology of Commercial Hearsay

Spinning the Bottle

The Mind of the Market: A Study of Stock Market Philosophies, Their Uses, and Their Implications