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Selling the Invisible: A Field Guide to Modern Marketing

By: Beckwith, Harry

Price: $14.32

Publisher: Business Plus: 1997-03-01

Seller ID: A10-405y

ISBN: 0446520942

Binding: Hardcover

Condition: New

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
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Marketing your consulting and professional services

By: Connor, Richard A

Price: $4.95

Publisher: Wiley: 1985-01-01

Seller ID: B6-200w

ISBN: 0471818275

Binding: Hardcover

Condition: Used: Like New

Dust jacket has light wear and tear. In mylar protective cover.
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1939: The Lost World of the Fair

By: David Gelernter

Price: $14.65

Publisher: Free Press: 1995-05-01

Seller ID: R4-405ri

ISBN: 0028740025

Binding: Hardcover

Condition: Used: Like New

1939 evokes a time when America and the world were unknowingly poised on the brink of an irrevocable transformation. Gelernter gives readers a virtual reality picture of the 1939 World's Fair, and the passionate feelings it still evokes in those who were there. Illustrations.
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Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves

By: Deval, Jacqueline

Price: $2.27

Publisher: Perigee Trade: 2003-04-01

Seller ID: CA701

ISBN: 0399528636

Binding: Paperback

Condition: New

Softcover and the book are in excellent condition
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Marketing & Selling Your Film Around the World: A Guide for Independent Filmmakers

By: Durie, John; Pham, Annika; Watson, Neil

Price: $9.95

Publisher: Silman-James Pr: 2000-07-01

Seller ID: L4-4018f

ISBN: 1879505436

Binding: Paperback

Condition: Used: Like New

The various overseas film markets, especially Europe and parts of Asia, have always been financially important outlets for American films, but never more than they are now. The current worldwide hunger for American movies seems insatiable, and foreign sales are an indispensable economic element of almost every American film, large or small. It is not a rare occurrence for movies that do not play well to the domestic audience to recoup their expenses and show respectable profits purely on the strength of overseas audiences. In this one-of-a-kind manual, the independent filmmaker is guided throu...
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Marketing Classics: A Selection of Influential Articles

By: Enis, Ben M.; Cox, Keith K.; Mokwa, Michael P.

Price: $28.45

Publisher: Pearson College Div: 1994-08-03

Seller ID: A30-3016f

ISBN: 0205159885

Binding: Paperback

Condition: Used: Very Good

minor highlighting
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

By: Fox, Jeffrey J.

Price: $18.32

Publisher: Hyperion: 2003-05-21

Seller ID: R3-202f

ISBN: 0786868244

Binding: Hardcover

Condition: New

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:

1939: Lost World of Fair

By: Gelernter, David

Price: $30.60

Publisher: Harper Perennial: 1996-05-01

Seller ID: S1-2027f

ISBN: 038072748X

Binding: Paperback

Condition: New

Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers

By: Gerald Michaelson; Steven Michaelson

Price: $9.50

Publisher: McGraw-Hill Education: 2003-11-10

Seller ID: CC738y

ISBN: 0071427317

Binding: Paperback

Condition: Used: Like New

Battle-tested strategies for marketing your product or service to victory

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

Organization of Intelligence: Know your mark...
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Brand Royalty: How the World's Top 100 Brands Thrive and Survive

By: Haig, Matt

Price: $18.32

Publisher: Kogan Page Business Books: 2004-11-01

Seller ID: T9-501w

ISBN: 0749442573

Binding: Hardcover

Condition: New

* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry's; Dell; American Express; Haagen-Daz; Google and eighty more brands.
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Sales Prospecting For Dummies

By: Hopkins, Tom

Price: $13.65

Publisher: For Dummies: 1998-04-17

Seller ID: A2-201y

ISBN: 0764550667

Binding: Paperback

Condition: New

Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Then there's the fear of rejection that makes it so hard to approach strangers and talk to them persuasively about the product or service you represent. The good salesperson recognizes these challenges and finds ways to cope with them. The great salesperson, according to sales legend Tom Hopkins, turns them to her advantage and uses them to sup...
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Quantifying Marketability Discounts

By: Mercer, Z. Christopher

Price: $99.99

Publisher: Peabody Pub: 1997-10-01

Seller ID: T2-301y

ISBN: 0965835804

Binding: Hardcover

Condition: New

Streetfighter Marketing

By: Slutsky, Jeff; Slutsky, Marc

Price: $24.14

Publisher: Lexington Books: 1994-12-01

Seller ID: L4-436f

ISBN: 002929231X

Binding: Hardcover

Condition: New

This work offers an innovative marketing strategy that should work equally well for retailers, service firms, franchise units and stores. The streetfighter marketing techniques are focused on a business promotion in its own neighbourhood - the area that yields 80-90 per cent of its customers.
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Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!

By: Ziglar, Zig

Price: $6.99

Publisher: Berkley: 1985-09-01

Seller ID: M3-620w

ISBN: 0425081028

Binding: Paperback

Condition: Highlighting throughout the firs

Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.

Doctors, housewives, ministers, parents, teachers...everyone has to "sell" their ideas and themselves to be successful. This guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale--how to make them say "Yes, I will "

Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:

- Over 100 successful closings for every kind of persuasion
- Over 700 questions that will open your eyes to n...
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Category: Marketing